Social Media Marketers are bad at their jobs

Ernesto asked me the other night about my Twitter followers and I said it’s pretty much just people I know. The ones I don’t know, I said, are marketers who follow me because I mentioned some keyword they have an alert for. It just makes them look dumber that they follow anyone who mentions anything with that keyword in it.

To wit:



See what I’m talking about? Clueless.