Is the premium we pay to major labels and publishers just an act of faith?
Tuesday morning, I went on a Twitter rant that I’m editing and presenting here:
I don’t understand why the creative products backed by large corporations (books, music, movies) cost more to consume than indie products. I don’t think it’s a question of having more overhead because the model for most corporate retail is to try to undercut their competitors. After all some of that “overhead” should actually make things cheaper to produce (as presumably, large corporations have the infrastructure in place to create the products and can do so more cheaply than an individual or indie publisher who has to burn more hours and setup costs).
I believe the major publishers and labels are simply trying to imply that their products are worth more than indie works because of the higher price. And if that’s the case, it is seemingly supported only by the public’s “faith” that is true.
In other words, if consumers stopped believing this construct that major labels, publishers, and studios distribute better work, then the pricing model would fall apart and creative products from major corporations would have to compete with indie pricing. As you as consumers acknowledge that indie creators have just as interesting things to say as those backed by corporations, those consumers won’t want to pay a premium for a product.
In short, I’m not paying $14.99 for a fucking Kindle book.
Reminder: my new book is $5 on Kindle.