You’re a Band Not a Brand

The internet has given indie artists such unlimited potential to make, package, market, distribute their own music as well as unprecedented power to book tours, produce merch, connect with fans that it’s easy to forget why we’re all here in the first place. It’s also easy to get distracted by all apparent “success” other people are having. Those distractions can cause us to start looking for the shortcuts, for the right social media tools, for the right marketing terms. People make it look so simple to get new followers, to sell 10,000 copies of an album, or to work only four hours a week.