Simple Changes Venues Can Make for A Greater Return on Live Music

In a recent article, I mentioned that “a real smart guy I admire once said to me that with the ubiquity of recorded music, he hoped we would see a resurgence in live performance.” He went on to say that the constant broadcast of recorded music has lowered its value to zero. I’d volunteer that in many cases, it’s even less than zero. Often the non-stop presence of music makes me desire silence or, at least, the absence of more music. When we think about any popular bar or restaurant, there will be several television sets tuned to different programs as well as a loud satellite radio or Pandora station playing above all the noise of the patrons. It’s a deafening concoction that assures us that music means less than nothing.