Your music doesn’t have to be everywhere but it has to be available to everyone

Last week, I saw a friend post on Facebook that he had released his new album on iTunes and Spotify. Then a couple of days later, I saw another friend’s band post that their album was on iTunes and Spotify and they hadn’t known. Each of these examples demonstrates a side of a problem that we as independent artists encounter all the time even if we don’t name it. That problem is: what’s the best way to distribute our music? I don’t have a concrete answer. I have a guideline: We might not be able to get our music everywhere, but we need to make sure it’s available to everyone.