Last week, I published a short guide for clients starting to build their business’s website and presence, Unconventional Website Advice. I’ve been making a living as a web developer, content creator and strategist on the web since 1999. I often tell my clients advice that contradicts what they hear from other web “experts.” In my experience, those “experts” are usually trying to sell my clients packages that they aren’t going to stick around to maintain. I generally tend to regard a person’s expertise by how dirty they get their hands on the maintenance. E.g. don’t tell me the best way to code something if you don’t know how to write code. So this new, short book of mine has some pretty wild advice: Forget Facebook, You Probably Don’t Need a Blog, Your Website Isn’t That Important. (more…)